Client: Blueshield

Industry: Health Insurance & Cybersecurity

🚀 The Challenge

• 🔑 Legacy authentication systems lacked security and scalability for modern healthcare applications
• ⚡ Inconsistent login, password recovery, and registration flows led to poor UX/security vulnerabilities
• 📋 Regulatory requirements mandated stronger identity verification and MFA capabilities

Objective: Modernize IAM by implementing secure, seamless authentication experiences (MFA, consent management, identity proofing).

👨‍💻 My Role as Product Manager

• ✔ Led end-to-end product lifecycle - market research, user interviews, and requirement definition
• ✔ Developed product specifications, roadmap, PI objectives, and OKRs aligning business/technical needs
• ✔ Coordinated cross-functional teams through architectural design, sprint refinements, and complex IAM delivery
• ✔ Oversaw creation of Gherkin Acceptance Criteria user stories with Product Owners/System Analysts
• ✔ Collaborated with UX teams to design intuitive authentication flows (ID/VD/UI Kit)
• ✔ Drove backlog prioritization for continuous delivery of secure, scalable solutions
• ✔ Managed UAT phases, post-production support, and stakeholder communications

🛠️ Key Features & Solutions

✅ Modernized IAM Platform

• 📌 Multi-Factor Authentication (MFA) implementation
• 📌 Consent management for regulatory compliance
• 📌 Identity proofing for robust user verification

✅ Seamless Login & Registration Flow

• 📌 Redesigned user-friendly authentication experiences
• 📌 Passwordless options and auto-recovery features

✅ Cross-Platform Integration

• 📌 Enterprise application/API integration
• 📌 Unified authentication across web/mobile

✅ Automated User Management

• 📌 Centralized identity lifecycle management
• 📌 Standardized authentication workflows

📈 Impact & Results

• 🚀 50% faster login/registration → Reduced support tickets
• 🔐 100% compliance → Met HIPAA/CCPA requirements
• 📊 30% adoption increase → Enhanced UX drove engagement
• ⚡ 80% faster feature rollout → Scalable IAM framework

💡 Key Takeaways

• ✅ Security-first design protects sensitive health data
• ✅ Frictionless UX drives system adoption
• ✅ Modular architecture enables future integrations
• ✅ Continuous compliance monitoring ensures audit readiness